Strong technical work can still be difficult to explain.
When customers, commercial teams or decision-makers cannot quickly understand what matters, why it matters and what changes because of it, technical value can get lost in the explanation.
HATYSA helps energy and geoscience companies make complex technical knowledge clear without removing the rigor that makes it credible.
Technical strategy, positioning and content that connect technical expertise with operational and business relevance.
When the technical work is strong, but the message is not clear.
Your technical team understands the technology.
But customers may not immediately understand why it matters.
Marketing needs to simplify it.
But simplifying too much can remove the technical distinction.
Sales needs a clear story.
But features alone do not explain operational or business relevance.
Different audiences need different levels of detail.
Without a clear message architecture, the explanation changes from one conversation to another.
How we work
This is where HATYSA works.
We work between technical knowledge and business decisions.
HATYSA identifies what is technically material, what the audience needs to understand, what uncertainty matters and how the information should be communicated to support a decision.
01Technical concept
02Operational implication
03Risk or uncertainty
04Business relevance
05Decision
Who HATYSA works with
Technical companies whose buyers need to understand the work before they commit.
Energy technology and oilfield service companies explaining tools, services and field results to operators and asset teams.
Geoscience and subsurface software companies describing workflows, models and data value to technical and commercial buyers.
Technical B2B companies selling complex products to specialized buyers who expect accurate, evidence-based communication.
Across oil & gas, geothermal, hydrogen, nuclear, CCUS, mining and critical minerals, and geotechnical engineering, wherever subsurface and technical knowledge has to reach a business decision.
Oil & gas
Geothermal
Hydrogen
Nuclear
CCUS
Mining & critical minerals
Geotechnical engineering
The common problem: strong technical work that gets lost between the technical team and the people who decide. HATYSA helps translate that work into a clear, accurate message without losing what makes it credible.
Services
Technical communication services, grouped by the problem they solve.
Useful for product launches, website messaging, technical founder positioning, conference narratives and internal/external communication.
LinkedIn Positioning & Content Strategy
For companies or technical leaders that know LinkedIn matters but need to define what to say before committing to ongoing content.
Focus: positioning, audience, messaging, editorial direction, content themes and content architecture. This is a one-time strategy, not monthly content production.
A focused review of how your technical value is currently being explained across key communication touchpoints.
Identifies where the message is clear, where it becomes technically diluted, where business relevance is missing and what should be corrected first. Includes a written diagnostic, a priority list, examples of improved sections and a 45-minute walkthrough call.
Project-based writing for website copy, technical articles, landing pages, product messaging, case studies and sales materials. Each project includes a technical intake, message structure, first draft and two revision rounds.
For companies working with in-house teams or agencies
Technical Content Review for Energy Marketing
Make sure your marketing content says what your technical team actually means.
Adriana reviews websites, campaigns, brochures, articles and sales decks for technical accuracy, customer value and business relevance before they go live.
Focused Technical Content Review
One content piece, such as a landing page, brochure, newsletter, short article, LinkedIn campaign or sales deck up to 10 slides. Written recommendations included.
AI can write about your technology. But is it getting it right?
AI can help your team produce content faster, but inaccurate claims, missing technical context and inconsistent messaging can affect how buyers understand your technology.
HATYSA helps you evaluate, improve and manage AI-assisted technical communication using your company's knowledge, evidence and voice.
DIAGNOSE →
IMPROVE →
BUILD
DIAGNOSE
AI Visibility & Technical Accuracy Audit
Understand how AI search tools describe your technology and whether those descriptions match documented capabilities.
What you receive: A focused assessment with technical findings and prioritized recommendations.
Stop explaining your technology from scratch every time your team creates content.
HATYSA organizes your technical knowledge and configures reusable workflows in your company's ChatGPT or Claude environment for marketing, product and sales, using tools and data practices approved by your organization.
What you receive: A configured AI workspace, communication guidelines, quality-control procedures and team training, according to the agreed project scope.
Tell us what you're trying to explain. Describe the technical idea, product, project or communication challenge in your own words. HATYSA's AI-assisted guide will identify the type of communication problem and suggest the most relevant starting point.
Why HATYSA
Why HATYSA
HATYSA does not start by asking "How do we make this sound better?" We start by asking:
Companies that want to appear technical when the work does not support the claim.
Who you’ll work with
Technical depth and commercial perspective, in the same conversation.
HATYSA is founder-led. Clients work directly with the people responsible for understanding the technical problem, shaping the message and connecting it to the audience and decision it needs to support.
Adriana Henao, PhD
Founder & Principal Geoscientist
Geoscientist and technical communicator working across subsurface, energy and industrial technology. Adriana leads HATYSA’s technical strategy and writing, translating complex subject matter into communication that preserves scientific rigor while making operational and business relevance clear.
Adriana’s work spans geoscience, technical communication, energy technology and oilfield services, developed through direct work, in-house roles, agency engagements and technical collaborations.
Selected companies and brands she has worked with, supported or developed technical communication for:
Midnight Marketing
Imaged Reality
Myriad Global Media
MicroSeismic
Hydria
Sapphire Gas Solutions
NexGen Oil Tools
WellBoss
FESCO
LFS Chemistry
Decision Frameworks
ATG
Downing
Aerion
Xplorobot
Black Diamond
CHEERS
Envana
DDP
cg&a
Midnight MarketingImaged RealityMyriad Global MediaMicroSeismicHydriaSapphire Gas SolutionsNexGen Oil ToolsWellBossFESCOLFS ChemistryDecision FrameworksATGDowningAerionXplorobotBlack DiamondCHEERSEnvanaDDPcg&a
Midnight MarketingImaged RealityMyriad Global MediaMicroSeismicHydriaSapphire Gas SolutionsNexGen Oil ToolsWellBossFESCOLFS ChemistryDecision FrameworksATGDowningAerionXplorobotBlack DiamondCHEERSEnvanaDDPcg&a
Work developed through agency engagements includes projects for energy, oilfield and industrial brands.
What that experience covers
Geoscience & Subsurface
Seismic interpretation, geological context, reservoir uncertainty and technical visualization.
Drilling & Well Construction
Well design, drilling operations, managed-pressure applications, well integrity and operational risk.
The work starts with understanding the technical system before writing the message.From subsurface interpretation to completions, production and energy infrastructure, technical context comes first.
Company and brand names reflect Adriana Henao’s professional experience across direct, agency, in-house and collaborative contexts. Their inclusion does not imply endorsement, partnership or a current commercial relationship with HATYSA.
Sandra Arevalo
Business Development & Commercial Strategy
Geologist and geophysicist with business-development experience in subsurface and energy services. Sandra brings a commercial perspective to technical work, helping connect customer needs, technical capabilities and the conversations that support business development.
Technical communication grounded in technical experience.
Adriana Henao, PhDFounder & Principal Geoscientist · HATYSA Energy Comms · Houston, TX
A geoscientist with a PhD in Sedimentology and Basin Analysis and more than a decade across exploration, seismic interpretation, stratigraphy, reservoir characterization, teaching and technical communication for energy.
She has worked in the rooms where technical work gets reviewed, challenged and approved, and saw how solid interpretations lose force when they cross disciplines or reach someone with budget. That is the gap HATYSA works on.
Feature article in the Houston Geological Society Bulletin, HGS Pivot Profile, work with Midnight Marketing, Imaged Reality and UERJ–Petrobras on the Santos Basin, and two peer-reviewed publications.
Start with the communication problem. We can identify whether the issue is positioning, message strategy, technical content, sales communication or AI-assisted communication.
